A new expression of who we are

The beginning

It has been almost 7 years since our inception, a long journey of figuring things out on the go. Our core principles have always been simple & straightforward: pursuit, intent and love for what we do. We believe we have a unique flavour, and we wanted our identity to resonate with the same.

The present 

Since a long time, we have struggled to do justice to our own image. When I say “image,” it means a mix of our past, present, and future; the core that has never changed and the ever-evolving layers that cover it. 

The truth is that we are curious and crazy individuals. The maths and science behind design and engineering, and the fundamental principles, are where our interests lie. We want to know the why of everything, always thinking from first principles.

The “why”

So now we also know why we are unique. We are all nerds who want to do much more than just complete projects, always wanting to go to the core of understanding concepts that are sometimes beyond the scope of our day-to-day conventional work. Every single person on our team is not only good at what they do, but they enjoy what they do and have a relentless desire to learn everything that there is to know in this world.

So you can say that we are unique because complexity calls to us instead of driving us away.

The identity

All of this to explain visually was difficult, to say the least. We have tried our best to translate that as accurately as possible in the form of this website revamp, balancing minimalism, bold typography, and an experimental design style that feels like a breath of fresh air. 

We stuck to the basics: Fibonacci-inspired geometric patterns and grids, and we made them our own. A mix of old design principles and modern trends, keeping it purely black and white, nicely contrasting with flashes of different colours present in our portfolio. All of this while still communicating exactly who we are, what we do, and what we aim to be.

We are just getting started.

This is in no way the final iteration of our identity. We only want to go above and beyond, pushing all imaginary boundaries sometimes we confine ourselves in. What lies ahead is a deeper exploration of the intersections we care about most art, design, engineering, intelligence, and systems that learn and evolve with the people who use them.